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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Current Situation on Customer Relationship Management Systems market: Analysis and Potential of CRM Systems for tradesmen in the Czech Republic
 Popelka, Ondřej ; Přibil, Jiří (advisor) ; Zelená, Veronika (referee)
This diploma thesis deals with the problematics of Customer Relationship Management systems in the context of their usage by tradesmen. It is divided into two main parts, the first of which aims to introduce readers into the problematics of CRM and SCRM systems and their benefits for tradesmen, describe the evolution of these systems with the arrival of the Web 2.0 interface and the environment where teese systems can operate. In the second part I analyzed the results of the questionnaire for tradesmen, which was aimed at mapping their opinion on these products, their willingness to invest in them and finding out about the benefits of individual functions of CRM systems. Following the results of the questionnaire, I defined a suitable solution for tradesmen and applied to the pre-selection for the most suitable products in this segment. Thanks to the preferences of the respondents and the evaluation of the required functionalities, the most suitable solution was found for representing the tradesmen in the Czech Republic.
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CRM as part for developing care for the company's clientele
 MUŠETIĆ, Ivana
This thesis deals with customer relationship management and detailed analysis of examined company's customer satisfaction. The thesis goal is to emphasize the importance of CRM as a factor in the development of care for corporate clients and based on the results of analysis, to suggest possibilities for further development of care for corporate clients in the examined company. The proposal part of the thesis contains a complex solution to the problems that were identified in the examined company's current customer relationship management.
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